#5. You need an online presence...

At some point, most people will have to maintain an online destination where others can go to find out more about them. For more and more people and companies, Facebook is becoming that place. Why? Google and other search engine juice. Search for your name and your Facebook profile will likely be at the top of the search results. Try that with your own blog and it will take months, maybe even years for you to climb to that top position.